Welcome in the New monthly topic on Just Out of The Box : The LAB. Every month I will explore a topic and find different case studies that can highlight this topic. This month I will explore the customer experience in the Fashion Industry.
Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Companies encourage social sharing and customer experience which can really reach virtual audience, through online and offline collaborative campaigns. The Fashion industry appears to be very creative in creating a digital personal experience, online and in store.
The retailers provide a superior shopping experience in giving the customer an access to information in real-time, through mobile devices, QR Code… . Brands have the opportunity to create more emotional engagement with their customers. The future of Retail is definitely digital and social.
Sephora experience is getting more digital. They integrate the most popular photo sharing platforms, Pinterest and Instagram to their website. Shoppers and Beauty addicts can Pin all the products, access the latest fashion trends on Instagram and track their purchase online. In store, visitors can scan products with their phone and iPads will be available in the Beauty Center that can be used to browse the website .
All these options will give customers an easier and more enjoyable shopping experience that they will want to share with their friends! 😉
Did you ever want to know where Rihanna found this sexy outfit in the ‘All of the Light ‘ music video? or where can you find the same sunglasses as Lady Gaga in her music video?? Ssense.com had the amazing idea to create the first click-through-and-buy music video. You watch, you like, you click and you buy! How simple is that?!
This idea can be used with all video support like movies or commercials. I am very curious to see how the fashion industry will empower this technique…. David Yurman did a shoppable video but in an other style, which is less interactive.
Fashioning Change aims to encourage an environmentally aware and sustainable approach towards fashionable apparel. The website, fashioningchange.com, asks users to complete a very brief questionnaire aimed at establishing the styles you generally shop for and the type of fashion accessories you’re most interested in. Fashioning Change supports ethical alternatives to brands who have yet to adopt practices that support the environment and human rights.
If you have more examples please share in the comments 🙂