By the 19th century, packing had become extremely sophisticated and a trunk would be made specifically for the objects it would contain. Today we are travelling more and more lightly – 10kg, 20x20cm – it can be a real nightmare if you are not a Serious Traveller. Louis Vuitton is now offering a digital experience to its customers and is teaching the Art of Packing through interactive lessons.
It’s a fantastic way to present its luggage collection and also the wide range of apparel, shoes and accessories produced by the luxury brand.
On the website, you can choose your luggage and interact with the items and follow the folding instructions step by step. I thought I was a professional of packing, but I still need to learn ….
Louis Vuitton launches its campaign when people are tempted to travel the most, on a joyful music in the background – Faërie’s Kiss by Gary Stadker – which encourage you to book a ticket to Guadalajaja immediately !! It’s for me, definitely a good way to raise brand awareness to the affluent travellers audience in playing in the art territory.